I often drop in hamburger shop and enjoy myself with my child. Once stepping in, I can hear joyful voices of children, see many mixed colors in red and yellow and smell juicy burgers and potatoes with the surroundings of bright light.
It reminds me of joyful excursions and memorative festivals in my childhood. Shop boys and girls of striped shirts at the counter are working and serving with cheerful smiles. Young guys and gals are gathering, eating and chattering at the shop. All of those circumstances fit the shop and make me feel so comfortable and exciting that I can not recognize time goes by.
Recently pretty dolls come up to souvenir corner of the shop. These are a charming doll slipped out of the typical American comics, and a funny crown out of Circus. Both have wears of striped patterns.
Funny crown named "Donald" with brown hairs wears a red striped shirts with big white pocket and red jump suite and red shoes also. Standing up straight with smile and welcoming everyone with his pretty fingers. Red baggy shoes and yellow loose jump suits makes him much funny and cute.
Mr. Hamburger is all in black and looks like a baby gang star. Black striped shirts, black hat and black flamed glasses he wears. Since his hair is brown, he wears bright red stuff such as wide neck tie with printed picture of big hamburger and gloves. He looks smart and as if he would do big matters in his way.
Both dolls are sure to attract the eyes of mothers and children, who can not help
touching or holding them. These two new comer dolls wear striped shirts, are very striking and also friendly object. That is my point to stress.
Striped patterns with high contrast does not only attract the people but make them feel more friendly. Looking around the shop, we can find many children with striped shirts enjoying themselves and eating and chattering peacefully.
Striped patterns make everyone happier and feel "everyone is friend each other". This is the American comfort through striped patterns brought with fast food serving system.
Thanks Mr. K. Fujimoto for English Translation fujimoto@gk-design.co.jp
Think Visually, Act Graphically!