We all know about the fact that Adolf Hitler once succeeded in his graphic design development and united his colleagues in those era with great excitements. So did graphic design of "Star wars" movie in Hollywood. Through these facts,we can easily understand the effectiveness of graphic design, without verification of our history. But we also have to know the fact that graphic design has powers with both good and bad effects, so to speak, a double-edged sword.

Let me show some examples. Please imagine a picture of a skull with 2 bones crossed. What kind of feeling do you think some one has,if he find it in front of the gate to the jungle. He surely feels some danger and hesitates to go straight on. If it is the real things instead of the picture,he feels much more than such signs.These type of sign system is the excellent example that make human beings feel danger instinctively ,without words nor languages.

Everybody who once joined the Boy Scouts, experienced to make many signs with grasses or plants in the nature. Doing grasses in a bun and throwing down to certain direction means the way to go or not to go. Not only savage peoples do, but also the peoples at our age do. For example in African natives,they never lose their way in jungle, since they have a habits to put leaves on the way in certain distance. It is also the excellent example of graphic design for survival.

Taking example in England nowadays. As you know the weather in England is unsettled. They often have a fine weather in the morning and rain in the evening. Therefore weather forecast program at certain TV station introduced charming and excellent presentation of graphic design which shows exact forecast of weather. And a lot of TV viewers are fond of the expression and seldom to fail in rain without umbrella,So the TV station has a high program rating through that graphic design.

No body refuses the fact that graphic design of meters at front panel of BMW is beautiful. But it is not beautiful because of its art sake,but because of its design,which enables every driver to recognize correctly the information and manage his car in safe and comfortable.

Almost of all activities in everyday life is supported by unconsciousness, which is learned by each actions in everyday life. Graphic design is created for keeping human life more safe and comfortable. Therefore graphic design itself has to make invisible things into visible,so that every body can comprehend the basic concept of the life today and the social role of the age.

Graphic design is easily understood by people that it is very close to the principal of economy today.But James Woldhuysen, from his journalist point of view,indicated that graphic design is to be re-recognized its social role. And he proposed to designers to change its view points. "Graphic design as a defense,not but offense." is his point,which I was very much impressed and felt flesh.

It is very important, I am convinced, to listen to and hear every view point of the \people, through international congress,in order to search new possibilities of graphic design in the future. As James Woldhuysen suggested,graphic design in Japan has to make efforts to find out our original view point to communicate to the world for the coming 21st century.