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 Wise saying, met with at Design Congress.

Design Management is just same as the panther does get small animals. There we can find 5 steps to go. With any lack of any steps, one never can get it.
  1. Observe
  2. Check platform
  3. Flex Muscles
  4. Plan Ahead
  5. Jump & Kill
Question; How can small companies or design studios conquer against the panther? (Though Nokia Ltd. is the biggest in Finland like big panther)
Answer; "Quick re-action" can make it. "The bigger the company is, the weaker its re-action is."

Mr. Matti Otala, Director, Nokia Ltd. 1989 Finland


President Eisenhower left his famous saying "Politics really needs PLANNINGS". "So does enterprise", since eternal growth can be obtained as long as it needs ---ING.

Mr. Matti Otala, Director, Nokia Ltd. 1989 Finland


It is not so much understood that "Design" is very useful and effective to companies activity.
  • The link to the user
  • Communicates Identity
  • Reduce Development Time

Role of design is nothing but "Design made the value visible".

Mr. Peter Lawrence, Chairman, Corporate Design Foundation, 1989 USA


Activity of company is same as tennis players' except one fact. Company forget about where to hit, while knowing how to hit through its technology. Many companies lost their goals.
Almost of all company people answers "it is the place to receive the medical treatments to the question "what is a hospital?". It is not. It is the place where best environment for the doctors to work and care the patients, is accomplished. Design Management needs these sense of matters.

Mr. James Pilditch, Chairman, london Institute, 1989 UK


I did design the home-style of Olivetti Ltd. UK in 1950's. After that, these avant-garde style had be spread in the US and be called as "Design Coordination" in 1960's. And became as "Corporate-Identity" in 1970's. Since client has a narrow sight with its own dreams, it is the role of designers to widen its sight and disclose the total vision. It is important to design for needs the market, instead of the dreams of the client.

Mr. FHK henrion, Designer, Henrion Ludlow & Schmidgt-Consultants in corporate identity,1989 UK


"Design Management Congress '89 Helsinki" was held at University Industrial Art Helsinki on August 15th to 17th 1989. I have addressed as of the speakers of
'A Holistic Approach to Design'
Abridged version of my lecture at the conference.


"The most outstanding words" occupied minds and hearts of audience "Design made the value visible."




Think Visually, Act Graphically!