 | Disney made a smart choice’
Despite the comparisons, Abu Dhabi isn’t positioning itself as a direct rival to Orlando it’s aiming to be something more. The emirate sees its theme parks as part of a bigger portfolio of attractions, alongside cultural landmarks, luxury hotels, pristine beaches, and desert adventures.
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A 15-minute drive from Yas Island, Saadiyat Island is home to the Louvre Abu Dhabi, a franchised outpost of the famous Paris art museum, which welcomed 1.4 million visitors last year, 84% from abroad. The Guggenheim Abu Dhabi and Zayed National Museum are both under construction, adding to a cultural district that will be one of the region’s most concentrated hubs of art and heritage.
“Abu Dhabi’s unique appeal lies in the diversity of our tourism offering,” Al Geziry added. “For thrill-seekers, we have record-breaking roller coasters and dune bashing in the desert. For culture lovers, historic sites like Al Ain Oasis and institutions like the Saadiyat museums. And for luxury travelers, world-class dining, private island resorts, and high-end shopping.
“Where else can you start your day under the Louvre’s iconic rain-of-light dome and end it in the immersive, story-driven worlds of Warner Bros. World or Ferrari World?”
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Still, not everyone is convinced that Disney’s expansion into the Middle East is a sure bet.
“The region has seen its share of false starts,” says Dennis Speigel, founder of the International Theme Park Services consultancy, comparing it to neighboring Dubai’s patchy record with theme park expansion ambitions in the mid-2010s. “Several of them struggled for profitability in their first decade.”
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Spiegel believes Abu Dhabi is different. “Disney made a smart choice. The infrastructure, safety, and existing leisure developments create an ideal entry point,” he told CNN earlier this year. “It’s a much more controlled and calculated move.”
Under its Tourism Strategy 2030, Abu Dhabi aims to grow annual visitors from 24 million in 2023 to more than 39 million by the end of the decade. With Disneyland as a centerpiece, those targets may well be surpassed. The city’s population has already grown from 2.7 million in 2014 to more than 4.1 million today, a reflection of its rising profile as a regional hub.
Yas Island alone has been transformed in the space of a decade from a largely undeveloped stretch of sand to a self-contained resort destination, complete with golf courses, marinas, a mall, more than 160 restaurants, and a cluster of high-end hotels.
Orlando’s head start remains formidable it still offers multiple Disney and Universal parks, has decades of brand loyalty, and an infrastructure built to handle tens of millions of tourists annually.
But Abu Dhabi is catching up fast. Its combination of frictionless travel, year-round comfort, cutting-edge attractions, and a cultural scene that adds depth to the experience gives Abu Dhabi its own unique selling point, potentially offering a model for the next generation of theme park capital. |
